Aveda Men Pure-Formance Firm Hold Gel

The Aveda Men Pure-formance Firm Hold Gel has all the right qualities to make it your go-to styling product. This product brings shine to your styles with a lightweight formula. This gel creates a UVA shield around your hair to prevent the drying effects of the sun, and its subtle ...The Aveda Men Pure-formance Firm Hold Gel has all the right qualities to make it your go-to styling product.

This product brings shine to your styles with a lightweight formula. This gel creates a UVA shield around your hair to prevent the drying effects of the sun, and its subtle spearmint and floral formula make it an experience all its own. Apply to damp hair, and air dry to experience great control.